Martin Pasquier

Mobile Lab at Hyper Island #2: From wireframing to conversion points

Published May 15, 2013

Once your brain achieves “mobile thinking”, you can try to make your app with simple tools and methodologies. A good starting point when you have found the “job to be done” by the app is

Mobile Lab at Hyper Island #1: What’s the job to be done (by your app)?

Published May 14, 2013

Let’s try to wrap-up a week of workshop at Hyper Island on “Mobile Lab”, or how to think mobile, do it, test it and sell it without reaching the cemetery of these thousands of

How CIA’s Global Trends 2030 reveal, again, a world of communities

Published May 13, 2013

You know I’m obsessed with the concept of communities, ecosystems, as I’m convinced it’s a long-time trend that is disrupting, bits by bits, our ancient world made out of companies, states and organizations that adapt too

Is social all about tech, in the end ?

Published May 1, 2013

Creating a social media boutique after 4 years spent is social media agencies may sound a bit masochistic, but beginning in a distant country with something you know can help to start with. However, the more

AppStore economics: building and launching your app

Published April 12, 2013

The AppStore, and Google Play to a lesser extent, are closed and mysterious worlds, especially when you compare them with "the web", yes, you know, this old thing whose "end" is proclaimed by Wired every other year. The one with lolcats, if you still didn't make the difference. Mugunth Kumar, a pro iOS developer, gave us yesterday at the Plug-In in Singapore a good overview of the appstore economics, and began with a truth: "don't lament over it, except if you're a journalist, and learn to play within these closed walls."

Tech and cultural trends from Vietnam, Thailand and Indonesia

Published April 5, 2013

Startup Asia is one of South-East Asia main tech conferences, with two days of speeches, demo, contests and networking. The opening pre-event talk this week in Singapore was an opportunity to learn more about

Trends from SXSW 2013: back to the real world

Published April 4, 2013

Getting the trends out of the interactive festival of SXSW in Austin is always quite a challenge when you know there’s more than 1000 events, conferences, demo, startup pitches, not including the famous parties.

From crowdfunding to new media at SXSW: an entrepreneurial journalism journey

Published April 4, 2013

We talked last time of what worked and not during a crowdfunding campaign, using both social media and IRL connections to get a project funded. I’d like to write a bit about the way

Crowdfunding and social media: you’re probably doing it wrong!

Published March 22, 2013

A professional and personal life experience, that’s how I would sum up my first successful crowdfunding campaign. A few elements of context : Our objective was to fund a new media/community-based coverage of SXSW Interactive

#RockmySXSW : vers un journalisme entrepreneurial ? Crowdfunding & new media

Published March 1, 2013

Qu’elle est jolie, cette expression, le “journalisme entrepreneurial” ! Ou comment inventer des dispositifs médiatiques qui forcent les narrateurs, conteurs, explorateurs, décrypteurs, à sortir du confort douillet de la commande pour aller chercher avec la foi et