I’ve been given the opportunity to write a chapter of a book by EGE, the Economic Warfare School based in Paris, which I attended in Master a few years ago. This is the leading training program in France and Europe on Business Intelligence, as ranked by SMBG over the years. The book is about the…
Tag: social media
Crowdfunding and social media: you’re probably doing it wrong!
A professional and personal life experience, that’s how I would sum up my first successful crowdfunding campaign. A few elements of context : Our objective was to fund a new media/community-based coverage of SXSW Interactive festival in Austin, looking specifically how this Texan city created and sustained its successful ecosystem. We needed the money no…
Is Japan compatible with social media ?
The forthcoming community-based world Coming back from a two-weeks trip in Japan, I want to share a few thoughts about the state of the digital & social media over there, while pursuing my articles on “Going social in Asia” and “Rise of the communities”. As you know if you read me before, my take is…
Playing with data #2 : Engagement, contents and fans on Facebook (Netvizz/Gephi)
As I just finished my first Coursera MOOC on “Social Network Analysis” (a BIG thanks and congrats to Lada Adamic, our professor on 8 intense weeks of data-tweaking), I wanted to try a few things to complete my “Playing with data” series and explore, this time, Facebook groups. The interest lies in the possibility, for a…
A social media strategy for Goldman Sachs
We’ve all heard about « Hello, world ! » ! What’s new is when it’s Goldman Sachs saying this, wih a job offer for a « social media manager » posted this month. Well, if you skip the obvious « wow, nasty ! » reaction, this is really something that deserves thinking : how could social media help the « Dark Star »…
Social media in Europe : harnessing the complexity of the 21st century
In the last few weeks, two events had me think much about my Old Europe, in particular the way my continent deals with social media. And I feel these two chats are quite significant as it implies on the one hand, and in a negative way, the US, on the other hand, and in a…
[#SXSW] Customers know when you’re not being authentic. A summary of Branding without Bullshit
Talking branding, for us marketers, always sounds weird, as it often means a way of communication more and more rejected by suspicious or cynical consumers. Can’t say they’re wrong, as marketing and advertising overall are still not trusted as a good source of information. This is why attending SXSW panel on « Branding without bullshit » proved…