I’ve been given the opportunity to write a chapter of a book by EGE, the Economic Warfare School based in Paris, which I attended in Master a few years ago. This is the leading training program in France and Europe on Business Intelligence, as ranked by SMBG over the years.
The book is about the way Internet is reshaping the concepts of influence, and offers a wide variety of angles thanks its shared authorship:
- Antoine Violet-Surcouf, lead author, isÂ Director, Digital Strategy and Influence at ADIT, the European leader in Business Intelligence
- Nicolas ChazaudÂ isÂ Data & Systems Manager and PhD at Richemont, a holding company in the luxury industry
- Hugo Cousin is aÂ Digital Manager atÂ Burson-Marsteller i&e after having worked for e-administration at the French Department for Justice
- Fabrice Frossard isÂ Head of digital and content Wellcom
- FranÃ§ois Jeanne-Beylot, who trained us all at the school, heads Troover, a company specialized in searching information on the web
- David Millian doesÂ Public Relations, Issues Management & Social Media at Comfluences in Montreal, Canada
- Martin Pasquier, it’s me, and I’m running my own social media agency, Agence Tesla, in Asia (Singapore) and Europe with my partner (Paris)
You can find a summary of my chapter on this blog: “How communities are replacing states in the XXIst century”. i tried to find the roots of what I called the rise of communities in public space, and how failing states are being taken over by community-powered initiatives.
I obviously suggest to read the whole book, as we have the same training but not the same experience, which will give you different perspectives on our connected world and the way it is being more and more influent.