We’ve all heard about Â«Â Hello, world !Â Â» !
Whatâ€™s new is when itâ€™s Goldman Sachs saying this, wih a job offer for a Â«Â social media managerÂ Â» posted this month. Well, if you skip the obvious Â«Â wow, nasty !Â Â» reaction, this is really something that deserves thinking : how could social media help the Â«Â Dark StarÂ Â» of finance change its image, show its inner richness and gain support in a moment when it seems desperately alone in the eyes of public opinion.
Here’s a proposal, and an application, to Goldman Sachs job offer. A social media methodology, more than a strategy (which can’t be written without having talked extensively with their management and communications department).
Why me ? I’ve been working 4 years in corporate communications on social media, and love challenges. This is a big one, but this is also something big for Goldman Sachs, as you don’t “go social” without changing part of your company culture. Social media is about interactions, friending, providing new services, taking advantage of multiple ways to voice one’s messages. Is social media GS-compatible ? That’s something I’d be really curious to experiment.
Hope you’ll like it, feel free to comment and share !