You’ve probably seen some samples of what I’d call “social data-mining” on tech sites and blogs. Usually, you feel like you’re in front of a spaghetti bowl that would have met Captain Fluo in the kitchen. Social network analysis is indeed a relatively new field where one can explore vast or little amounts of data…
Author: Martin Pasquier
The future can’t be designed in Excel
Last week’s Ideas Inc conference about startups (see the best projects here) was also an opportunity to make our brain discover new ideas. When I hear “design”, I think either of old-school engineering or hipsters making nice and useless drawings on InDesign. Two speeches by Teddy Zmrhal of IDEO, the design and innovation agency, and…
A day with the Singapore startup scene at Ideas.inc
“Normally you don’t wake up early on a Saturday morning. But you’re not normal, you’re entrepreneurs !“, and that’s a great kick-off and summary of the Ideas.Inc StartingUp 2012 Grand Finale, that took place on September 22nd at Sentosa.The events puts an end to a business challenge that builds startups and help develop a culture…
Going social in Asia #2 : two frontiers, one network
A few weeks ago, I offered you to share ideas about some of the agencies and the products of the digital industry in South-East Asia, namely Singapore and Malaysia. As a social media critter looking for a new country and new life, I had met with a few players. Here I go again for another…
The Singaporean Leisure blogosphere revealed !
We hear a lot about conversation, social media, community, but scarcely you have a visualization that allows you to see and understand what it looks like. We more or less intuitively know that conversation abounds on topics such as tech gadgets or health & drugs. Maybe less on, say, social business, but how to be…
Stop briefs. Fuck pitches. Kill agencies !
I have a dream. A dream where I leave the agency (good thing, that’s what I just did). A dream where in fact, the agency is no more a place between a brand and its devices : apps, sites, campaigns. And that dream doesn’t seem too far away if I list a few digital campaigns…
Going social in Asia #1 : a glance at agencies, products and people of social media in Singapore and Malaysia
“They’re not good at ideas”, but are more “digitally fluent” than Westerners. It’s a “huge market” (growing hugely, say), but some of the big players of the industry don’t even have the beginning of a team to go online. Their inhabitants are among the most connected and engaged on mobile and Facebook, still, it’s no…
Brands, “sound mapping” and experiential marketing on social media
Paris is busy these days with its digital world festival, known as Futur en Seine. A kind of broader SXSW, where anyone interested in 3D printing, connected cities, open-data or API games can come, see, and also play for real with brilliant kids, smart lecturers and odd machines. PIC This morning, I went to a…
How to value big data ? Methodological issues and a glance at the future
Everyone has data, and we’re many to talk about them. But how can we monetize, or at least value social media data ? Here’s a few ideas given by companies as well as researchers during a brilliant conference hosted in Paris by the Social Media Club. On the panel : Franck Rebillard (a Professor at…
A social media strategy for Goldman Sachs
We’ve all heard about « Hello, world ! » ! What’s new is when it’s Goldman Sachs saying this, wih a job offer for a « social media manager » posted this month. Well, if you skip the obvious « wow, nasty ! » reaction, this is really something that deserves thinking : how could social media help the « Dark Star »…