Let’s try to wrap-up a week of workshop at Hyper Island on “Mobile Lab”, or how to think mobile, do it, test it and sell it without reaching the cemetery of these thousands of unknown, poorly designed or simply not marketed apps. Mobile, says Jonathan Briggs, a veteran of computer science and founder of Hyper…
Category: Learnings from my job
AppStore economics: building and launching your app
The AppStore, and Google Play to a lesser extent, are closed and mysterious worlds, especially when you compare them with “the web”, yes, you know, this old thing whose “end” is proclaimed by Wired every other year. The one with lolcats, if you still didn’t make the difference.
Mugunth Kumar, a pro iOS developer, gave us yesterday at the Plug-In in Singapore a good overview of the appstore economics, and began with a truth: “don’t lament over it, except if you’re a journalist, and learn to play within these closed walls.”
From crowdfunding to new media at SXSW: an entrepreneurial journalism journey
We talked last time of what worked and not during a crowdfunding campaign, using both social media and IRL connections to get a project funded. I’d like to write a bit about the way we covered the SXSW Interactive conference, because as far as I know, it’s not been done before, and we’re only at…
#RockmySXSW : vers un journalisme entrepreneurial ? Crowdfunding & new media
Qu’elle est jolie, cette expression, le “journalisme entrepreneurial” ! Ou comment inventer des dispositifs médiatiques qui forcent les narrateurs, conteurs, explorateurs, décrypteurs, à sortir du confort douillet de la commande pour aller chercher avec la foi et les foies les moyens et l’audience autour d’un événement. [youtube=http://www.youtube.com/watch?feature=player_embedded&v=oXBYrOGjKr8] Ci-joint un échange avec Damien du Lab Davanac, dont le slogan “First learn…
Facebook Graph Search: the Lemmings vs. Kant
Sometimes, I really think Facebook is not made by humans living in real life, but by the team behind Lemmings. If you’re unaware of this great and old game of the 1990s, Lemmings was a puzzle & platform game where you tried to reach the end of a level by managing a team of Lemmings…
Is Japan compatible with social media ?
The forthcoming community-based world Coming back from a two-weeks trip in Japan, I want to share a few thoughts about the state of the digital & social media over there, while pursuing my articles on “Going social in Asia” and “Rise of the communities”. As you know if you read me before, my take is…
Playing with data #2 : Engagement, contents and fans on Facebook (Netvizz/Gephi)
As I just finished my first Coursera MOOC on “Social Network Analysis” (a BIG thanks and congrats to Lada Adamic, our professor on 8 intense weeks of data-tweaking), I wanted to try a few things to complete my “Playing with data” series and explore, this time, Facebook groups. The interest lies in the possibility, for a…
Playing with data #1 : Facebook friends and Twitter conversation in Singapore
You’ve probably seen some samples of what I’d call “social data-mining” on tech sites and blogs. Usually, you feel like you’re in front of a spaghetti bowl that would have met Captain Fluo in the kitchen. Social network analysis is indeed a relatively new field where one can explore vast or little amounts of data…
The Singaporean Leisure blogosphere revealed !
We hear a lot about conversation, social media, community, but scarcely you have a visualization that allows you to see and understand what it looks like. We more or less intuitively know that conversation abounds on topics such as tech gadgets or health & drugs. Maybe less on, say, social business, but how to be…
Stop briefs. Fuck pitches. Kill agencies !
I have a dream. A dream where I leave the agency (good thing, that’s what I just did). A dream where in fact, the agency is no more a place between a brand and its devices : apps, sites, campaigns. And that dream doesn’t seem too far away if I list a few digital campaigns…