A social media strategy for Goldman Sachs

Posted on by Martin Pasquier

We’ve all heard about « Hello, world ! » !

What’s new is when it’s Goldman Sachs saying this, wih a job offer for a « social media manager » posted this month. Well, if you skip the obvious « wow, nasty ! » reaction, this is really something that deserves thinking : how could social media help the « Dark Star » of finance change its image, show its inner richness and gain support in a moment when it seems desperately alone in the eyes of public opinion.

Here’s a proposal, and an application, to Goldman Sachs job offer. A social media methodology, more than a strategy (which can’t be written without having talked extensively with their management and communications department).

Why me ? I’ve been working 4 years in corporate communications on social media, and love challenges. This is a big one, but this is also something big for Goldman Sachs, as you don’t “go social” without changing part of your company culture. Social media is about interactions, friending, providing new services, taking advantage of multiple ways to voice one’s messages. Is social media GS-compatible ? That’s something I’d be really curious to experiment.

Hope you’ll like it, feel free to comment and share !

[slideshare id=12912628&doc=martinpasquiergoldmansachssocialmediamanager-120513065808-phpapp01]

Martin Pasquier.

7 thoughts on “A social media strategy for Goldman Sachs”

  1. Excellent Martin! If I was Goldman S., I would hire you! Your direct writting style is quite pleasant. I particulary like the KISS strategy, smart&simple 🙂

    I hope you’ll have some feedbacks form “The firm”, unfortunatly I don’t have any contact there to help but I have in the “Crédit Agricole” instead, if you wish hihi.

    Im looking forward some other firm analysis.

    Good luck

    1. Hi !

      Thanks for your enthousiasm ! I’ll be looking if any vampire squid appear in my bathroom, that would be a sign ! 🙂

      I’ll be publishing a big thing on Singapore social media very soon, so stay tuned !

      M

  2. Hi, Martin. You spent some time on this. Just the right tone of quasi-sincerity, I think. And, too right! when considered on its face. Scary when you think of looking at 143 years of GS historical truth. Didn’t they start with skeleton keys to protect their assets? FamousFan

    1. Hi Leigh, thanks for your comment ! At start, they might well be an illustration of Adam Smith’s “previous accumulation” : a non-legal and most likely violent seizure of wealth to allow then the institution to live on it !

  3. wow, great proposals for a even greater challenge.
    I am not sure that your proposal for open-data (“where does your money go”) is actually possible given GS culture (remember that they went public quite recently in their history). I guess they’re looking for something more conservative.

    Let us know what they think about your proposal.

    1. Hi !

      For open-data, they could open at least some (which industry are invested in), and see what happens. My (little) experience about open-data tells that companies have tons of data to value (most of them are not even digital), and that they can quietly open some of them without any risk. It’s more about a cultural change, indeed, on the long run.

      I hope they’ll see this and answer !

      M

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