Chan Kim, Chair Professor of INSEAD Business School delivered an energic and humorous speech at the Global Entrepreneurship Summit in Kuala Lumpur, after Malaysia PM Najib Razak and US Secretary of State John Kerry had opened it (see wrap up of the keynote). This professor is known for a strategy called “Blue ocean”. Blue, because…
Tag: marketing
AppStore economics: building and launching your app
The AppStore, and Google Play to a lesser extent, are closed and mysterious worlds, especially when you compare them with “the web”, yes, you know, this old thing whose “end” is proclaimed by Wired every other year. The one with lolcats, if you still didn’t make the difference.
Mugunth Kumar, a pro iOS developer, gave us yesterday at the Plug-In in Singapore a good overview of the appstore economics, and began with a truth: “don’t lament over it, except if you’re a journalist, and learn to play within these closed walls.”
Is Japan compatible with social media ?
The forthcoming community-based world Coming back from a two-weeks trip in Japan, I want to share a few thoughts about the state of the digital & social media over there, while pursuing my articles on “Going social in Asia” and “Rise of the communities”. As you know if you read me before, my take is…
Going social in Asia #1 : a glance at agencies, products and people of social media in Singapore and Malaysia
“They’re not good at ideas”, but are more “digitally fluent” than Westerners. It’s a “huge market” (growing hugely, say), but some of the big players of the industry don’t even have the beginning of a team to go online. Their inhabitants are among the most connected and engaged on mobile and Facebook, still, it’s no…
Brands, “sound mapping” and experiential marketing on social media
Paris is busy these days with its digital world festival, known as Futur en Seine. A kind of broader SXSW, where anyone interested in 3D printing, connected cities, open-data or API games can come, see, and also play for real with brilliant kids, smart lecturers and odd machines. PIC This morning, I went to a…
[#SXSW] Customers know when you’re not being authentic. A summary of Branding without Bullshit
Talking branding, for us marketers, always sounds weird, as it often means a way of communication more and more rejected by suspicious or cynical consumers. Can’t say they’re wrong, as marketing and advertising overall are still not trusted as a good source of information. This is why attending SXSW panel on « Branding without bullshit » proved…