“If you weren’t already in a business, would you enter it today ? If the answer is no, what are you going to do about it?” – it is with this type of questions that Peter Drucker became known as one the leading management consulting practitioners and theorists in the second half of the XXth century….
Tag: design thinking
Tips from 6 weeks of Design Thinking at ESSEC – How to innovate with your users?
Thanks to Xavier Pavie, Associate Academic Director at ESSEC Singapore, I ran a 6-week course in Design Thinking for their class of international students. The departure point was quite exciting: those students were staying in Singapore for a few months only, so they had a fresh point of view on the behaviour of the population….
Corporate Innovation: No One Size Fits All
Companies are not waiting to be disrupted by startups, leading to the push of corporate innovation. 68 of the world’s largest companies on the Forbes Global 500 List have interacted with startups with in the form of hackathons, accelerators, partnerships and venture funds. Our analysis of a dozen recent initiatives, including The Coca-Cola Founders accelerator, GE Garages events and Swire Properties’ coworking…
Mobile Lab at Hyper Island #2: From wireframing to conversion points
Once your brain achieves “mobile thinking”, you can try to make your app with simple tools and methodologies. A good starting point when you have found the “job to be done” by the app is to draw the screens of the apps on a wireframe. It will allow you to count every possible step and…
Mobile Lab at Hyper Island #1: What’s the job to be done (by your app)?
Let’s try to wrap-up a week of workshop at Hyper Island on “Mobile Lab”, or how to think mobile, do it, test it and sell it without reaching the cemetery of these thousands of unknown, poorly designed or simply not marketed apps. Mobile, says Jonathan Briggs, a veteran of computer science and founder of Hyper…
The future can’t be designed in Excel
Last week’s Ideas Inc conference about startups (see the best projects here) was also an opportunity to make our brain discover new ideas. When I hear “design”, I think either of old-school engineering or hipsters making nice and useless drawings on InDesign. Two speeches by Teddy Zmrhal of IDEO, the design and innovation agency, and…