Three ways to improve your new year: intermittent fasting, vegetarian cooking, and low-heart rate training!
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Kick-off of the Global Entrepreneurship Summit: how entrepreneurship is fit for Asia’s electrifying youth
I’m always a bit wary of politicians speeches, after all, this is their profession, even if really can be far from what they day. This morning however in Kuala Lumpur Convention Center, I was amazed and enthusiastic after Malaysia PM Najib Razak and US Secretary of State John Kerry speeches. Together, they launched the 4th…
#RockmySXSW – L’exploration spatiale, nouvelle frontière du rêve américain
L’espace, là voilà , la nouvelle frontière des Américains. Cette année, le festival SXSW fait une place étonnante à l’exploration spatiale, avec d’un côté un investissement conséquent de la NASA dans la conférence, et de l’autre des personnalités et des communautés qui gravitent autour d’une mission dont nous aimerions tous voir les résultats. Pourquoi cette année, ce thème semble t-il trouver…
Brands, “sound mapping” and experiential marketing on social media
Paris is busy these days with its digital world festival, known as Futur en Seine. A kind of broader SXSW, where anyone interested in 3D printing, connected cities, open-data or API games can come, see, and also play for real with brilliant kids, smart lecturers and odd machines. PIC This morning, I went to a…
How Facebook changed birthday celebration
Social media, Facebook especially, changes the way we celebrate birthdays. Before Facebook (remember ?), people did celebrate birthdays the traditional way : either you would remember the day and be a good brother/friend/colleague, either you’d just miss it and would convince yourself not to forget the next one ! Virginia Heffernan of the New York…
[SXSW] Creating a Viral Video #1 : Hacking Youtube
Creating (and claiming !) a viral video is the graal for any web agency in the place. However, this product is more complex than it seems. For customers and big companies, it seems like the viral video is a magic object, easy to make by those geeks working (and apparently living) in agencies, and even…
[SXSW] StartupBus crazy (but viable) ideas
Take 8 US cities far from Austin, Texas (easy). Have 8 buses ready to make the journey between the cities and home of SXSW. Fill these buses with young and ambitious dudes willing to prove they can be entrepreneurs. Let the whole thing mix for 3 days. Get the geeks out of the bus in…
[SXSW] If you tweet sh*t, think of these social media law tips
Social media and law often meet but rarely understand each other. Technology is fast-changing (be it for instance Facebook ever-changing rules), and law is in a more long-term process which makes it relatively unable to compete in the digital race. That’s why SXSW Interactive conference « Can you tweet that ? » was interesting to attend,…
[e-book] Questions d’entreprise sur l’e-réputation
Le Club E-réputation – Association des Professionnels de l’E-réputation, a le plaisir de vous annoncer le lancement d’un ouvrage numérique collaboratif autour des questions d’entreprise sur l’e-réputation. Cet ouvrage est une première réalisation concrète des objectifs annoncés du Club E-réputation: – être une plateforme de réflexions, d’échanges et d’actions des professionnels de l’e-réputation – être…
[#SXSW] Customers know when you’re not being authentic. A summary of Branding without Bullshit
Talking branding, for us marketers, always sounds weird, as it often means a way of communication more and more rejected by suspicious or cynical consumers. Can’t say they’re wrong, as marketing and advertising overall are still not trusted as a good source of information. This is why attending SXSW panel on « Branding without bullshit » proved…