Thanks to Xavier Pavie, Associate Academic Director at ESSEC Singapore, I ran a 6-week course in Design Thinking for their class of international students. The departure point was quite exciting: those students were staying in Singapore for a few months only, so they had a fresh point of view on the behaviour of the population….
Category: Teachings
Mobile Lab at Hyper Island #2: From wireframing to conversion points
Once your brain achieves “mobile thinking”, you can try to make your app with simple tools and methodologies. A good starting point when you have found the “job to be done” by the app is to draw the screens of the apps on a wireframe. It will allow you to count every possible step and…
Mobile Lab at Hyper Island #1: What’s the job to be done (by your app)?
Let’s try to wrap-up a week of workshop at Hyper Island on “Mobile Lab”, or how to think mobile, do it, test it and sell it without reaching the cemetery of these thousands of unknown, poorly designed or simply not marketed apps. Mobile, says Jonathan Briggs, a veteran of computer science and founder of Hyper…
AppStore economics: building and launching your app
The AppStore, and Google Play to a lesser extent, are closed and mysterious worlds, especially when you compare them with “the web”, yes, you know, this old thing whose “end” is proclaimed by Wired every other year. The one with lolcats, if you still didn’t make the difference.
Mugunth Kumar, a pro iOS developer, gave us yesterday at the Plug-In in Singapore a good overview of the appstore economics, and began with a truth: “don’t lament over it, except if you’re a journalist, and learn to play within these closed walls.”
How to value big data ? Methodological issues and a glance at the future
Everyone has data, and we’re many to talk about them. But how can we monetize, or at least value social media data ? Here’s a few ideas given by companies as well as researchers during a brilliant conference hosted in Paris by the Social Media Club. On the panel : Franck Rebillard (a Professor at…