Everyone has data, and we’re many to talk about them. But how can we monetize, or at least value social media data ? Here’s a few ideas given by companies as well as researchers during a brilliant conference hosted in Paris by the Social Media Club. On the panel : Franck Rebillard (a Professor at…
Month: May 2012
A social media strategy for Goldman Sachs
We’ve all heard about « Hello, world ! » ! What’s new is when it’s Goldman Sachs saying this, wih a job offer for a « social media manager » posted this month. Well, if you skip the obvious « wow, nasty ! » reaction, this is really something that deserves thinking : how could social media help the « Dark Star »…
Social media in Europe : harnessing the complexity of the 21st century
In the last few weeks, two events had me think much about my Old Europe, in particular the way my continent deals with social media. And I feel these two chats are quite significant as it implies on the one hand, and in a negative way, the US, on the other hand, and in a…